The effectiveness of promotional strategy used to promote Newspaper in Education(NiE) of The New Straits Times Press (M) Berhad / Fara Arnizah Jamil

• Main Author: Jamil, Fara Arnizah
• Format: Student Project
• Language: English
• Published: Faculty of Business and Management 2008
• Subjects: Branding (Marketing)
• Online Access: https://ir.uitm.edu.my/id/eprint/19016/2/19016.pdf; https://ir.uitm.edu.my/id/eprint/19016/

In general, promotion is the basic prominent in ensure each new firms penetrate market and keep sustaining growth for existing firms. However, after all this while, the New Straits Times (NST) had used almost all their strategies to promote Newspaper in Education (NiE) to the public especially teach...