The impact of service quality on customer satisfaction, a study on Tanjung Offshore Services / Alia Zafira Saleh

• المؤلف الرئيسي: Saleh, Alia Zafira
• التنسيق: Student Project
• اللغة: English
• منشور في: Faculty of Business and Management 2007
• الموضوعات: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Consumer satisfaction; Customer services. Customer relations
• الوصول للمادة أونلاين: https://ir.uitm.edu.my/id/eprint/18963/2/18963.pdf; https://ir.uitm.edu.my/id/eprint/18963/

As market growth slows or as markets become more competitive and level of switching costs increase, firms are more likely to attempt to maintain their market share by focusing on retaining current customers. Service Quality has been advocated as an easier and more reliable source of customer satisfa...