Factors influencing consumers’ perception towards online food delivery apps in Malaysia / Mohamad Haziq Izzuddin Baharin

• Main Author: Baharin, Mohamad Haziq Izzuddin
• Format: Thesis
• Language: English
• Published: 2021
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
• Online Access: https://ir.uitm.edu.my/id/eprint/100629/1/100629.pdf; https://ir.uitm.edu.my/id/eprint/100629/

Online Food Delivery Apps is an online platform that provides the channel between food business and consumers to sell and buy food products. As the usage of smartphones and internet was elevated, the food industry makes collaboration with the online food delivery apps to help fulfil the demand of th...