Factors influencing consumers’ perception towards online food delivery apps in Malaysia / Mohamad Haziq Izzuddin Baharin
Online Food Delivery Apps is an online platform that provides the channel between food business and consumers to sell and buy food products. As the usage of smartphones and internet was elevated, the food industry makes collaboration with the online food delivery apps to help fulfil the demand of th...
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| Format: | Thesis |
| Language: | English |
| Published: |
2021
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/100629/1/100629.pdf https://ir.uitm.edu.my/id/eprint/100629/ |
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| Summary: | Online Food Delivery Apps is an online platform that provides the channel between food business and consumers to sell and buy food products. As the usage of smartphones and internet was elevated, the food industry makes collaboration with the online food delivery apps to help fulfil the demand of the consumers during Covid-19 pandemic. As the demand increases, the complaints and negative reviews of the apps was derived and affecting the perception of consumers. Hence, this study is to identify factors influencing consumers’ perception towards online food delivery apps and to determine which one has the most influenced factor. This research applies the quantitative research method. The collected data will then be analysed using descriptive analysis, mean score and multiple regression. The questionnaire will be distributed through online platform and social media to achieve an amount of desirable sample size. At the end of this research, the findings of the research must be able to answer both research objectives and research questions. |
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