Modelling the synergy of digital marketing and advertising in real estate / Wan Norhishamuddin Wan Rodi, Nurul Syakima Mohd Yusof and Nor Adibah Mohd Arif
Digital marketing in real estate companies is a prominent trend due to superior network infrastructure and rising smartphone usage in Malaysia. Digital marketing increased during the Coronavirus Disease (COVID-19) pandemic because it decreased health hazards and improved public reach. This study exa...
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Main Authors: | Wan Rod, Wan Norhishamuddin, Mohd Yusof, Nurul Syakima, Mohd Arif1, Nor Adibah |
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Format: | Article |
Language: | English |
Published: |
UiTM Press
2024
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Subjects: | |
Online Access: | https://ir.uitm.edu.my/id/eprint/100288/1/100288.pdf https://ir.uitm.edu.my/id/eprint/100288/ |
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