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Modelling the synergy of digital marketing and advertising in real estate / Wan Norhishamuddin Wan Rodi, Nurul Syakima Mohd Yusof and Nor Adibah Mohd Arif

Digital marketing in real estate companies is a prominent trend due to superior network infrastructure and rising smartphone usage in Malaysia. Digital marketing increased during the Coronavirus Disease (COVID-19) pandemic because it decreased health hazards and improved public reach. This study exa...

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Bibliographic Details
Main Authors: Wan Rod, Wan Norhishamuddin, Mohd Yusof, Nurul Syakima, Mohd Arif1, Nor Adibah
Format: Article
Language:English
Published: UiTM Press 2024
Subjects:
Electronic data processing. Information technology. Knowledge economy. Including artificial intelligence and knowledge management
Advertising
Online Access:https://ir.uitm.edu.my/id/eprint/100288/1/100288.pdf
https://ir.uitm.edu.my/id/eprint/100288/
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Internet

https://ir.uitm.edu.my/id/eprint/100288/1/100288.pdf
https://ir.uitm.edu.my/id/eprint/100288/

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