Modelling the synergy of digital marketing and advertising in real estate / Wan Norhishamuddin Wan Rodi, Nurul Syakima Mohd Yusof and Nor Adibah Mohd Arif
Digital marketing in real estate companies is a prominent trend due to superior network infrastructure and rising smartphone usage in Malaysia. Digital marketing increased during the Coronavirus Disease (COVID-19) pandemic because it decreased health hazards and improved public reach. This study exa...
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my.uitm.ir.1002882024-08-12T13:56:01Z https://ir.uitm.edu.my/id/eprint/100288/ Modelling the synergy of digital marketing and advertising in real estate / Wan Norhishamuddin Wan Rodi, Nurul Syakima Mohd Yusof and Nor Adibah Mohd Arif bej Wan Rod, Wan Norhishamuddin Mohd Yusof, Nurul Syakima Mohd Arif1, Nor Adibah Electronic data processing. Information technology. Knowledge economy. Including artificial intelligence and knowledge management Advertising Digital marketing in real estate companies is a prominent trend due to superior network infrastructure and rising smartphone usage in Malaysia. Digital marketing increased during the Coronavirus Disease (COVID-19) pandemic because it decreased health hazards and improved public reach. This study examines real estate agency digital marketing components and their performance. Data was acquired using self-administered questionnaire delivered to Klang Valley real estate agents and negotiators. Frequency and PLS-SEM were used to identify relevant factors. The results indicate that Customer Engagement (C) and Value and Cost (V) components significantly affected real estate agency marketing. In contrast, Segmentation (S) and Longevity (L) were insignificant. The study introduces a relationship model for real estate agency digital marketing in Malaysia, which will improve its utilisation. UiTM Press 2024-07 Article PeerReviewed text en https://ir.uitm.edu.my/id/eprint/100288/1/100288.pdf Modelling the synergy of digital marketing and advertising in real estate / Wan Norhishamuddin Wan Rodi, Nurul Syakima Mohd Yusof and Nor Adibah Mohd Arif. (2024) Built Environment Journal <https://ir.uitm.edu.my/view/publication/Built_Environment_Journal/>, 21 (2): 6. pp. 78-91. ISSN 2637-0395 |
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Electronic data processing. Information technology. Knowledge economy. Including artificial intelligence and knowledge management Advertising Wan Rod, Wan Norhishamuddin Mohd Yusof, Nurul Syakima Mohd Arif1, Nor Adibah Modelling the synergy of digital marketing and advertising in real estate / Wan Norhishamuddin Wan Rodi, Nurul Syakima Mohd Yusof and Nor Adibah Mohd Arif |
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Digital marketing in real estate companies is a prominent trend due to superior network infrastructure and rising smartphone usage in Malaysia. Digital marketing increased during the Coronavirus Disease (COVID-19) pandemic because it decreased health hazards and improved public reach. This study examines real estate agency digital marketing components and their performance. Data was acquired using self-administered questionnaire delivered to Klang Valley real estate agents and negotiators. Frequency and PLS-SEM were used to identify relevant factors. The results indicate that Customer Engagement (C) and Value and Cost (V) components significantly affected real estate agency marketing. In contrast, Segmentation (S) and Longevity (L) were insignificant. The study introduces a relationship model for real estate agency digital marketing in Malaysia, which will improve its utilisation. |
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Article |
author |
Wan Rod, Wan Norhishamuddin Mohd Yusof, Nurul Syakima Mohd Arif1, Nor Adibah |
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Wan Rod, Wan Norhishamuddin Mohd Yusof, Nurul Syakima Mohd Arif1, Nor Adibah |
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Wan Rod, Wan Norhishamuddin |
title |
Modelling the synergy of digital marketing and advertising in real estate / Wan Norhishamuddin Wan Rodi, Nurul Syakima Mohd Yusof and Nor Adibah Mohd Arif |
title_short |
Modelling the synergy of digital marketing and advertising in real estate / Wan Norhishamuddin Wan Rodi, Nurul Syakima Mohd Yusof and Nor Adibah Mohd Arif |
title_full |
Modelling the synergy of digital marketing and advertising in real estate / Wan Norhishamuddin Wan Rodi, Nurul Syakima Mohd Yusof and Nor Adibah Mohd Arif |
title_fullStr |
Modelling the synergy of digital marketing and advertising in real estate / Wan Norhishamuddin Wan Rodi, Nurul Syakima Mohd Yusof and Nor Adibah Mohd Arif |
title_full_unstemmed |
Modelling the synergy of digital marketing and advertising in real estate / Wan Norhishamuddin Wan Rodi, Nurul Syakima Mohd Yusof and Nor Adibah Mohd Arif |
title_sort |
modelling the synergy of digital marketing and advertising in real estate / wan norhishamuddin wan rodi, nurul syakima mohd yusof and nor adibah mohd arif |
publisher |
UiTM Press |
publishDate |
2024 |
url |
https://ir.uitm.edu.my/id/eprint/100288/1/100288.pdf https://ir.uitm.edu.my/id/eprint/100288/ |
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