Stereotyping - Predispositions, activations and applications in cross-cultural service interactions: Views from service providers in Malaysia
The aim of the article was to explore for stereotyping patterns in crosscultural service interactions. This research was set within the context of luxury hotel in Malaysia, where most of the service providers are non-Western. In-depth interviews and written diaries were used to develop deep narrativ...
محفوظ في:
| المؤلفون الرئيسيون: | , , |
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| التنسيق: | مقال |
| اللغة: | English |
| منشور في: |
Sage Publications
2016
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| الموضوعات: | |
| الوصول للمادة أونلاين: | http://eprints.sunway.edu.my/542/1/Jason%20Cheok%20Sterotyping%202017%20.pdf http://eprints.sunway.edu.my/542/ |
| الوسوم: |
إضافة وسم
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