Explaining cross-cultural service interactions in tourism with Shenkar’s Cultural Friction
In this paper, we commence a new dialogue on cross-cultural research in tourism. Using Shenkar’s (2001) metaphor of cultural friction as the analytical framework, we examine crosscultural service interactions between guests and service-providers in a luxury hotel. Cultural friction departs from, and...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Routledge Open Select
2015
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| Subjects: | |
| Online Access: | http://eprints.sunway.edu.my/541/1/Jason%20Cheok%20Explaining%20cross%20cultural%20service%20interactions%20cultural%20friction.pdf http://eprints.sunway.edu.my/541/ |
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