Antecedents of customer loyalty in the Malaysian hotel industry
Creating and maintaining customer loyalty is critical for the sustainability of a hotel in a competitive environment. This research aims to examine factors that influence customer loyalty in the Malaysian hotel industry. Quantitative research approach has been adapted in this research by distributin...
Saved in:
Main Authors: | , |
---|---|
Format: | Article |
Language: | English |
Published: |
International Educative Research Foundation and Publisher (IERFP) Dhaka, Bangladesh
2015
|
Subjects: | |
Online Access: | http://eprints.sunway.edu.my/1855/1/Cheng%20Boon%20Liat%202015%20Antecedents%20of%20Customer%20Loyalty%20in%20the%20Malaysian%20Hotel%20Industry...%20Boon%20Liat%2C%20C.pdf http://eprints.sunway.edu.my/1855/ http://doi.org/10.31686/ijier.vol3.iss8.415 |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|