Determinants affecting purchase intention of halal products: an article review
This study’s main objectives are to analyze the literature related to the factors influencing halal products' purchase intention and identify the literature gap for future study recommendations. The researchers evaluate the numerous assessed studies conducted in different countries. Halal pro...
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Main Authors: | , , |
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Format: | Article |
Language: | English |
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Pusat Riset dan Pengembangan Produk Halal (Halal Center), Universitas Airlangga
2020
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Online Access: | http://irep.iium.edu.my/95188/1/95188_Determinants%20affecting%20purchase%20intention%20of%20halal%20products.pdf http://irep.iium.edu.my/95188/ https://e-journal.unair.ac.id/JHPR/article/view/23600/JHPR%203%282%29 |
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