Determinants affecting purchase intention of halal products: an article review
This study’s main objectives are to analyze the literature related to the factors influencing halal products' purchase intention and identify the literature gap for future study recommendations. The researchers evaluate the numerous assessed studies conducted in different countries. Halal pro...
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Pusat Riset dan Pengembangan Produk Halal (Halal Center), Universitas Airlangga
2020
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Online Access: | http://irep.iium.edu.my/95188/1/95188_Determinants%20affecting%20purchase%20intention%20of%20halal%20products.pdf http://irep.iium.edu.my/95188/ https://e-journal.unair.ac.id/JHPR/article/view/23600/JHPR%203%282%29 |
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my.iium.irep.951882021-12-23T05:49:19Z http://irep.iium.edu.my/95188/ Determinants affecting purchase intention of halal products: an article review Fatmi, Fitry Oktavia Ahmad, Anis Najiha Kartika, Betania BPH117.3 Halal Pharmaceutical This study’s main objectives are to analyze the literature related to the factors influencing halal products' purchase intention and identify the literature gap for future study recommendations. The researchers evaluate the numerous assessed studies conducted in different countries. Halal products' major determinants in purchase intention are attitude, subjective norm, perceived behaviour control, religiosity, halal awareness, and halal certification. The researchers found few studies that examined factors such as price, exposure, place, halal supply chain, and advertising in their studies. Common theories used in previous literature are the Theory of Planned Behavior (TPB). One of the gaps for further research on halal products' purchase intention is the lack of research in the halal pharmaceutical, halal fashion, halal tourism, halal supply chain, and halal finance fields. In the future, the researcher may apply other theories that can be used to study purchase intention, such as theory consumption value or theory diffusion of innovation. Pusat Riset dan Pengembangan Produk Halal (Halal Center), Universitas Airlangga 2020-11 Article PeerReviewed application/pdf en http://irep.iium.edu.my/95188/1/95188_Determinants%20affecting%20purchase%20intention%20of%20halal%20products.pdf Fatmi, Fitry Oktavia and Ahmad, Anis Najiha and Kartika, Betania (2020) Determinants affecting purchase intention of halal products: an article review. Journal of Halal Product and Research (JHPR), 3 (2). pp. 63-79. ISSN 2654-9409 E-ISSN 2654-9778 https://e-journal.unair.ac.id/JHPR/article/view/23600/JHPR%203%282%29 10.20473/jhpr.vol.3-issue.2.63-79 |
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BPH117.3 Halal Pharmaceutical Fatmi, Fitry Oktavia Ahmad, Anis Najiha Kartika, Betania Determinants affecting purchase intention of halal products: an article review |
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This study’s main objectives are to analyze the literature related to the factors influencing halal products'
purchase intention and identify the literature gap for future study recommendations. The researchers
evaluate the numerous assessed studies conducted in different countries. Halal products' major
determinants in purchase intention are attitude, subjective norm, perceived behaviour control,
religiosity, halal awareness, and halal certification. The researchers found few studies that examined
factors such as price, exposure, place, halal supply chain, and advertising in their studies. Common
theories used in previous literature are the Theory of Planned Behavior (TPB). One of the gaps for
further research on halal products' purchase intention is the lack of research in the halal pharmaceutical,
halal fashion, halal tourism, halal supply chain, and halal finance fields. In the future, the researcher
may apply other theories that can be used to study purchase intention, such as theory consumption
value or theory diffusion of innovation. |
format |
Article |
author |
Fatmi, Fitry Oktavia Ahmad, Anis Najiha Kartika, Betania |
author_facet |
Fatmi, Fitry Oktavia Ahmad, Anis Najiha Kartika, Betania |
author_sort |
Fatmi, Fitry Oktavia |
title |
Determinants affecting purchase intention of halal products: an article review |
title_short |
Determinants affecting purchase intention of halal products: an article review |
title_full |
Determinants affecting purchase intention of halal products: an article review |
title_fullStr |
Determinants affecting purchase intention of halal products: an article review |
title_full_unstemmed |
Determinants affecting purchase intention of halal products: an article review |
title_sort |
determinants affecting purchase intention of halal products: an article review |
publisher |
Pusat Riset dan Pengembangan Produk Halal (Halal Center), Universitas Airlangga |
publishDate |
2020 |
url |
http://irep.iium.edu.my/95188/1/95188_Determinants%20affecting%20purchase%20intention%20of%20halal%20products.pdf http://irep.iium.edu.my/95188/ https://e-journal.unair.ac.id/JHPR/article/view/23600/JHPR%203%282%29 |
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1720436679356973056 |
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13.15806 |