Determinants affecting purchase intention of halal products: an article review
This study’s main objectives are to analyze the literature related to the factors influencing halal products' purchase intention and identify the literature gap for future study recommendations. The researchers evaluate the numerous assessed studies conducted in different countries. Halal pro...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Pusat Riset dan Pengembangan Produk Halal (Halal Center), Universitas Airlangga
2020
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/95188/1/95188_Determinants%20affecting%20purchase%20intention%20of%20halal%20products.pdf http://irep.iium.edu.my/95188/ https://e-journal.unair.ac.id/JHPR/article/view/23600/JHPR%203%282%29 |
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| Summary: | This study’s main objectives are to analyze the literature related to the factors influencing halal products'
purchase intention and identify the literature gap for future study recommendations. The researchers
evaluate the numerous assessed studies conducted in different countries. Halal products' major
determinants in purchase intention are attitude, subjective norm, perceived behaviour control,
religiosity, halal awareness, and halal certification. The researchers found few studies that examined
factors such as price, exposure, place, halal supply chain, and advertising in their studies. Common
theories used in previous literature are the Theory of Planned Behavior (TPB). One of the gaps for
further research on halal products' purchase intention is the lack of research in the halal pharmaceutical,
halal fashion, halal tourism, halal supply chain, and halal finance fields. In the future, the researcher
may apply other theories that can be used to study purchase intention, such as theory consumption
value or theory diffusion of innovation. |
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