MH370 crisis: image repair strategies used by Malaysia Airlines

Malaysia Airlines System (MAS) is a state-owned airline controlled by the Government of Malaysia. On March 8, 2014, one of its flights, MH370 disappeared from the radar while flying 12 crewmembers and 227 passengers of 14 nationalities from Kuala Lumpur to Beijing. To date, the cause of the tragedy...

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Bibliographic Details
Main Authors: Abdul Karim, Aina Sahira, Abdul Latif @ Bapoo, Lilisuriani, Sulaiman, Abdul Kadir
Format: Proceeding Paper
Language:English
Published: Kulliyyah of Languages and Managements (KLM), International Islamic University of Malaysia Pagoh Campus In collaboration with: Office of Jamalullail Chair,IIUM Gombak Majlis Agama Dan Istiadat Melayu Perlis (MAIPs) Kulliyyah of Education (KOED), IIUM Gomb 2021
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Online Access:http://irep.iium.edu.my/94974/1/94974_MH370%20crisis%20image%20repair%20strategies.pdf
http://irep.iium.edu.my/94974/
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