Customer loyalty for retailers’ growth in Bangladesh: do retailer qualities (attributes and awareness) influence satisfaction and loyalty?

• 主要な著者: Haque, A. K. M. Ahasanul, Chowdhury, Naila Anwar, Hossain, Md Uzir, Shamsuddoha, Mohammad
• フォーマット: 論文
• 言語: English; English
• 出版事項: Inderscience Publishers 2021
• 主題: HF5001 Business. Business Administration; HF5428 Retail trade
• オンライン･アクセス: http://irep.iium.edu.my/94795/13/94795_Customer%20Loyalty%20for%20Retailers%E2%80%99%20growth%20in%20Bangladesh_ACCEPTED.pdf; http://irep.iium.edu.my/94795/14/94795_Customer%20Loyalty%20for%20Retailers%E2%80%99%20growth%20in%20Bangladesh_IN%20PRESS.pdf; http://irep.iium.edu.my/94795/

A drastic increase in competition within the retail industry has necessitated the undertaking of a study to examine the factors responsible for building customer loyalty towards retailers. Customer loyalty is liable for the persevering long-term sustenance of organizations in today’s highly co...