Motivation of first-time, repeat, and serial backpackers: a Malaysian perspective

• Main Authors: Abdul Latif, Samshul Amry, Ismail, Nuraini
• Format: Conference or Workshop Item
• Language: English
• Published: Kulliyyah of Languages and Management, International Islamic University Malaysia, Pagoh Campus 2019
• Subjects: HF Commerce; HF5001 Business. Business Administration; HF5410 Marketing. Distribution of products
• Online Access: http://irep.iium.edu.my/77937/1/77937-DRSAM.pdf; http://irep.iium.edu.my/77937/; https://conference.iium.edu.my/iltc2019/

The objectives of this study are to identify the main travel motivations of Malaysian backpackers and to investigate the differences in travel motivations between different groups of backpackers namely; first-time, repeat, and serial backpackers. This study used convenience sampling approach, and th...