Re-evaluating the international tourists’ experience of local Malaysian food: what made them come back for a second taste?

• Main Authors: Saad, Mazni, Abdul Rahman, Nadhirah, Umadi, Muhammad Fikri
• Format: Conference or Workshop Item
• Language: English; English
• Published: Association of Malaysian Environment-Behaviour Researchers (AMER); ABRAmalaysia, Universiti Teknologi MARA, Shah Alam 2018
• Subjects: TX Home economics
• Online Access: http://irep.iium.edu.my/68203/1/68203_Re-Evaluating%20the%20International%20Tourists%E2%80%99%20Experience.pdf; http://irep.iium.edu.my/68203/2/best%20paper%20awards.pdf; http://irep.iium.edu.my/68203/; https://ebpj.e-iph.co.uk/index.php/EBProceedings/article/view/1427

Malaysia is popular among gastronomy tourists where many of international travellers visit the country—besides other reasons—to try a diverse range of food offered by the multi-ethnic food vendors. About 17% of 26.76 million tourist arrivals in 2016 spent on food. The focus of this study is to get...