SOCIAL MEDIA INFLUENCERS AND THE EFFECTON TRAVEL MOTIVATION AMONG YOUTH

• Main Authors: Ahmad, Siti Yuliandi, Muhamad Asri, Mohamad Aidil Zaffran, Md Sawari, Siti Salwa, Zakaria, Nurul Fardini
• Format: Article
• Language: English
• Published: 2024
• Subjects: BPG80 Islam and tourism. Sustainable tourism; HF5475.I74 Halal business, entrepreneur, marketing, management, and administration
• Online Access: http://irep.iium.edu.my/112817/1/SOCIAL%2BMEDIA%2BINFLUENCERS%2BAND%2BTHE%2BEFFECT%2B%2BON%2BTRAVEL%2BMOTIVATION%2BAMONG%2BYOUTH.pdf; http://irep.iium.edu.my/112817/

In recent years, social media platforms have spawned many influencers and internet celebrities who actively engage in marketing and promotion strategies. The trend of incorporating social media influencers into marketing strategies is rising. In the current technological era, these influenc...