A conceptual barber-gerak business model: build-up skills and enhance job opportunities as barber-preneurs for the underemployed, unemployed, and B40 community

• Main Authors: Ahmad Azahri, Ahmad Huzaifi, Dzulkamal, Ahmad Lootphee, Roskeman, Muhammad Zulkhairil Hafiz, Ahmad Dahlan, Abdul Rahman
• Format: Article
• Language: English
• Published: Kulliyyah of Information & Communication Technology, International Islamic University Malaysia 2023
• Subjects: HF5475.I74 Halal business, entrepreneur, marketing, management, and administration
• Online Access: http://irep.iium.edu.my/105692/7/105692_A%20conceptual%20barber-gerak%20business%20model.pdf; http://irep.iium.edu.my/105692/; https://journals.iium.edu.my/kict/index.php/jisdt/article/view/325/234

The purpose of this paper is to develop a conceptual multi-sided platform business model including an app that shows the availability of a barber service called Barber-Gerak. This platform will be created in order to address the key challenges that have been faced by various customer segments (CS) s...