The role of data-driven marketing strategy in sustaining Halal SMEs

• المؤلفون الرئيسيون: Jaiyeoba, Haruna Babatunde, Mohd. Salleh, Hamzah
• التنسيق: Proceeding Paper
• اللغة: English; English
• منشور في: AIJR Publisher 2023
• الموضوعات: HF5475.I74 Halal business, entrepreneur, marketing, management, and administration
• الوصول للمادة أونلاين: http://irep.iium.edu.my/109096/7/109096_The%20Role%20of%20Data-Driven%20Marketing%20Strategy%20in%20Sustaining%20Halal%20SMEs.pdf; http://irep.iium.edu.my/109096/1/155-Chapter%20Manuscript-2730-1-10-20230821.pdf; http://irep.iium.edu.my/109096/; https://books.aijr.org/index.php/press/catalog/book/155/chapter/2511

Halal SMEs are often regarded as the engine of economic growth around the world due to their significant contributions to innovation and economy. Despite their impacts, these businesses are faced with enormous challenges in today’s highly competitive environment. To excel in this fierce marketpla...