Exploring the driving factors behind traditional food entrepreneurs in Sabah and Selangor
This study explores the key factors influencing local entrepreneurs in Sabah and Selangor states in selling traditional food. Twenty (20) informants from various business categories are identified and interviewed using a qualitative method. The transcript interview is being analysed to develop code...
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e-International Publishing House, Ltd., UK.
2024
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Online Access: | http://irep.iium.edu.my/111139/2/111139_Exploring%20the%20driving%20factors%20behind%20traditional%20food.pdf http://irep.iium.edu.my/111139/ https://ebpj.e-iph.co.uk/index.php/EBProceedings/article/view/5653/3019 https://doi.org/10.21834/e-bpj.v9i27.5653 |
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my.iium.irep.1111392024-03-27T08:06:32Z http://irep.iium.edu.my/111139/ Exploring the driving factors behind traditional food entrepreneurs in Sabah and Selangor Md Ramli, Adilah Mohd Noor, Harifah Saad, Mazni Sulistyo, Joko HF5475.I74 Halal business, entrepreneur, marketing, management, and administration TX341 Nutrition. Foods and food supply This study explores the key factors influencing local entrepreneurs in Sabah and Selangor states in selling traditional food. Twenty (20) informants from various business categories are identified and interviewed using a qualitative method. The transcript interview is being analysed to develop code and theme. Results showed there are two (2) themes that have been identified: 1) criteria for traditional food (cooking method, flavour, and originality) and 2) demand for traditional food (history, origin of food). Findings show the key factors that drive local entrepreneurs to develop distinctive attractions and become new tourism destinations, especially in traditional food areas. e-International Publishing House, Ltd., UK. 2024-02-26 Article PeerReviewed application/pdf en http://irep.iium.edu.my/111139/2/111139_Exploring%20the%20driving%20factors%20behind%20traditional%20food.pdf Md Ramli, Adilah and Mohd Noor, Harifah and Saad, Mazni and Sulistyo, Joko (2024) Exploring the driving factors behind traditional food entrepreneurs in Sabah and Selangor. Environment-Behaviour Proceedings Journal, 9 (27). pp. 199-204. E-ISSN 2398-4287 https://ebpj.e-iph.co.uk/index.php/EBProceedings/article/view/5653/3019 https://doi.org/10.21834/e-bpj.v9i27.5653 |
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HF5475.I74 Halal business, entrepreneur, marketing, management, and administration TX341 Nutrition. Foods and food supply |
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HF5475.I74 Halal business, entrepreneur, marketing, management, and administration TX341 Nutrition. Foods and food supply Md Ramli, Adilah Mohd Noor, Harifah Saad, Mazni Sulistyo, Joko Exploring the driving factors behind traditional food entrepreneurs in Sabah and Selangor |
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This study explores the key factors influencing local entrepreneurs in Sabah and Selangor states in selling traditional food. Twenty (20) informants from various business categories are identified and interviewed using a qualitative method. The transcript interview is being analysed to develop code and theme. Results showed there are two (2) themes that have been identified: 1) criteria for traditional food (cooking method, flavour, and originality) and
2) demand for traditional food (history, origin of food). Findings show the key factors that drive local entrepreneurs to develop distinctive attractions and become new tourism destinations, especially in traditional food areas. |
format |
Article |
author |
Md Ramli, Adilah Mohd Noor, Harifah Saad, Mazni Sulistyo, Joko |
author_facet |
Md Ramli, Adilah Mohd Noor, Harifah Saad, Mazni Sulistyo, Joko |
author_sort |
Md Ramli, Adilah |
title |
Exploring the driving factors behind traditional food entrepreneurs in Sabah and Selangor |
title_short |
Exploring the driving factors behind traditional food entrepreneurs in Sabah and Selangor |
title_full |
Exploring the driving factors behind traditional food entrepreneurs in Sabah and Selangor |
title_fullStr |
Exploring the driving factors behind traditional food entrepreneurs in Sabah and Selangor |
title_full_unstemmed |
Exploring the driving factors behind traditional food entrepreneurs in Sabah and Selangor |
title_sort |
exploring the driving factors behind traditional food entrepreneurs in sabah and selangor |
publisher |
e-International Publishing House, Ltd., UK. |
publishDate |
2024 |
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http://irep.iium.edu.my/111139/2/111139_Exploring%20the%20driving%20factors%20behind%20traditional%20food.pdf http://irep.iium.edu.my/111139/ https://ebpj.e-iph.co.uk/index.php/EBProceedings/article/view/5653/3019 https://doi.org/10.21834/e-bpj.v9i27.5653 |
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13.18916 |