Exploring the driving factors behind traditional food entrepreneurs in Sabah and Selangor

This study explores the key factors influencing local entrepreneurs in Sabah and Selangor states in selling traditional food. Twenty (20) informants from various business categories are identified and interviewed using a qualitative method. The transcript interview is being analysed to develop code...

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Bibliographic Details
Main Authors: Md Ramli, Adilah, Mohd Noor, Harifah, Saad, Mazni, Sulistyo, Joko
Format: Article
Language:English
Published: e-International Publishing House, Ltd., UK. 2024
Subjects:
Online Access:http://irep.iium.edu.my/111139/2/111139_Exploring%20the%20driving%20factors%20behind%20traditional%20food.pdf
http://irep.iium.edu.my/111139/
https://ebpj.e-iph.co.uk/index.php/EBProceedings/article/view/5653/3019
https://doi.org/10.21834/e-bpj.v9i27.5653
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