Customer loyalty for retailers’ growth in Bangladesh: do retailer qualities (attributes and awareness) influence satisfaction and loyalty?

• 主要な著者: Haque, A. K. M. Ahasanul, Chowdhury, Naila Anwar, Hossain Uzir, Md Uzir, Shamsuddoha, Mohammad
• フォーマット: 論文
• 言語: English
• 出版事項: Inderscience Enterprises Ltd. 2022
• 主題: HF5001 Business. Business Administration
• オンライン･アクセス: http://irep.iium.edu.my/100664/7/100664_Customer%20loyalty%20for%20retailers%E2%80%99%20growth%20in%20Bangladesh.pdf; http://irep.iium.edu.my/100664/; https://www.inderscienceonline.com/doi/abs/10.1504/IJQI.2022.122320

Customer loyalty is liable for persevering long-term sustenance of organisations in today’s highly competitive business milieu. The present study investigated the various factors affecting customer loyalty towards retailers. Specifically, this study took the initiative to examine the effects o...