Customer loyalty for retailers’ growth in Bangladesh: do retailer qualities (attributes and awareness) influence satisfaction and loyalty?
Customer loyalty is liable for persevering long-term sustenance of organisations in today’s highly competitive business milieu. The present study investigated the various factors affecting customer loyalty towards retailers. Specifically, this study took the initiative to examine the effects o...
Saved in:
Main Authors: | , , , |
---|---|
Format: | Article |
Language: | English |
Published: |
Inderscience Enterprises Ltd.
2022
|
Subjects: | |
Online Access: | http://irep.iium.edu.my/100664/7/100664_Customer%20loyalty%20for%20retailers%E2%80%99%20growth%20in%20Bangladesh.pdf http://irep.iium.edu.my/100664/ https://www.inderscienceonline.com/doi/abs/10.1504/IJQI.2022.122320 |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
id |
my.iium.irep.100664 |
---|---|
record_format |
dspace |
spelling |
my.iium.irep.1006642022-10-17T01:38:37Z http://irep.iium.edu.my/100664/ Customer loyalty for retailers’ growth in Bangladesh: do retailer qualities (attributes and awareness) influence satisfaction and loyalty? Haque, A. K. M. Ahasanul Chowdhury, Naila Anwar Hossain Uzir, Md Uzir Shamsuddoha, Mohammad HF5001 Business. Business Administration Customer loyalty is liable for persevering long-term sustenance of organisations in today’s highly competitive business milieu. The present study investigated the various factors affecting customer loyalty towards retailers. Specifically, this study took the initiative to examine the effects of retailer qualities (attribute and awareness) on customer loyalty through the mediating role of customer satisfaction in the light of stimulus-organism response theory. Data were collected through self-administered questionnaires from conveniently selected 270 retail customers in Dhaka, Bangladesh and were analysed through SPSS and CB-SEM tools to test the hypotheses. The results demonstrated that retailer qualities significantly affect customer satisfaction and loyalty, and customer satisfaction was a successful mediator for these relationships. The results will aid marketers in developing marketing strategies for customer loyalty and academically, be an important addition to the literature and extension to SOR theory. The findings will help the researchers in customer loyalty and retailing studies. Inderscience Enterprises Ltd. 2022-04-08 Article PeerReviewed application/pdf en http://irep.iium.edu.my/100664/7/100664_Customer%20loyalty%20for%20retailers%E2%80%99%20growth%20in%20Bangladesh.pdf Haque, A. K. M. Ahasanul and Chowdhury, Naila Anwar and Hossain Uzir, Md Uzir and Shamsuddoha, Mohammad (2022) Customer loyalty for retailers’ growth in Bangladesh: do retailer qualities (attributes and awareness) influence satisfaction and loyalty? International Journal of Quality and Innovation, 6 (2). pp. 231-252. ISSN 1756-6975 E-ISSN 1756-6983 https://www.inderscienceonline.com/doi/abs/10.1504/IJQI.2022.122320 10.1504/IJQI.2022.10044369 |
institution |
Universiti Islam Antarabangsa Malaysia |
building |
IIUM Library |
collection |
Institutional Repository |
continent |
Asia |
country |
Malaysia |
content_provider |
International Islamic University Malaysia |
content_source |
IIUM Repository (IREP) |
url_provider |
http://irep.iium.edu.my/ |
language |
English |
topic |
HF5001 Business. Business Administration |
spellingShingle |
HF5001 Business. Business Administration Haque, A. K. M. Ahasanul Chowdhury, Naila Anwar Hossain Uzir, Md Uzir Shamsuddoha, Mohammad Customer loyalty for retailers’ growth in Bangladesh: do retailer qualities (attributes and awareness) influence satisfaction and loyalty? |
description |
Customer loyalty is liable for persevering long-term sustenance of
organisations in today’s highly competitive business milieu. The present study
investigated the various factors affecting customer loyalty towards retailers.
Specifically, this study took the initiative to examine the effects of retailer
qualities (attribute and awareness) on customer loyalty through the mediating
role of customer satisfaction in the light of stimulus-organism response theory.
Data were collected through self-administered questionnaires from
conveniently selected 270 retail customers in Dhaka, Bangladesh and were
analysed through SPSS and CB-SEM tools to test the hypotheses. The results
demonstrated that retailer qualities significantly affect customer satisfaction
and loyalty, and customer satisfaction was a successful mediator for these relationships. The results will aid marketers in developing marketing strategies
for customer loyalty and academically, be an important addition to the literature
and extension to SOR theory. The findings will help the researchers in
customer loyalty and retailing studies. |
format |
Article |
author |
Haque, A. K. M. Ahasanul Chowdhury, Naila Anwar Hossain Uzir, Md Uzir Shamsuddoha, Mohammad |
author_facet |
Haque, A. K. M. Ahasanul Chowdhury, Naila Anwar Hossain Uzir, Md Uzir Shamsuddoha, Mohammad |
author_sort |
Haque, A. K. M. Ahasanul |
title |
Customer loyalty for retailers’ growth in Bangladesh:
do retailer qualities (attributes and awareness)
influence satisfaction and loyalty? |
title_short |
Customer loyalty for retailers’ growth in Bangladesh:
do retailer qualities (attributes and awareness)
influence satisfaction and loyalty? |
title_full |
Customer loyalty for retailers’ growth in Bangladesh:
do retailer qualities (attributes and awareness)
influence satisfaction and loyalty? |
title_fullStr |
Customer loyalty for retailers’ growth in Bangladesh:
do retailer qualities (attributes and awareness)
influence satisfaction and loyalty? |
title_full_unstemmed |
Customer loyalty for retailers’ growth in Bangladesh:
do retailer qualities (attributes and awareness)
influence satisfaction and loyalty? |
title_sort |
customer loyalty for retailers’ growth in bangladesh:
do retailer qualities (attributes and awareness)
influence satisfaction and loyalty? |
publisher |
Inderscience Enterprises Ltd. |
publishDate |
2022 |
url |
http://irep.iium.edu.my/100664/7/100664_Customer%20loyalty%20for%20retailers%E2%80%99%20growth%20in%20Bangladesh.pdf http://irep.iium.edu.my/100664/ https://www.inderscienceonline.com/doi/abs/10.1504/IJQI.2022.122320 |
_version_ |
1748180272006823936 |
score |
13.18916 |