Food advertisements in Malaysia ideal tools for da'wah?
The increased usage of advertisements in Malaysia makes their examination important as evident through the potential increase in ADEX in the second quarter of 2022 as reported by Kenanga Research. The notion of advertisements affecting target audiences in ways that could shape their perception of re...
Saved in:
Main Authors: | Mokhtar, Aida, Wahid, Norashikin |
---|---|
Format: | Conference or Workshop Item |
Language: | English English |
Published: |
2022
|
Subjects: | |
Online Access: | http://irep.iium.edu.my/100171/1/FOOD%20ADVERTISEMENTS%20IN%20MALAYSIA%20-%2023%20Sept-forsubmission.pdf http://irep.iium.edu.my/100171/2/prog%20schedule%20conference.jpeg http://irep.iium.edu.my/100171/ |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Similar Items
-
Islam and advertising: the ideal stakeholder perspective
by: Mokhtar, Aida, et al.
Published: (2015) -
Advertisements as reflections of ideals:Shari’ah-compliant advertisements for the Muslim target audience
by: Mokhtar, Aida, et al.
Published: (2016) -
Television advertising regulations in Malaysia and the salience of ideals: the agenda-setting stance for nation building
by: Mokhtar, Aida
Published: (2017) -
The television advertising framework in Malaysia and the salience of ideals for Malay Muslims and Malaysians: a framing perspective for nation building
by: Mokhtar, Aida
Published: (2018) -
The lavidge and steiner hierarchy of effects model for advertising: a framework of Islamic advertising
by: Mokhtar, Aida
Published: (2015)