Facebook and its uses and gratifications: a study of Palestinian students at a Public University in Malaysia

This study explores the uses and gratifications theory on the use of Facebook among Palestinian students at a public university in Malaysia. The theory posits that individuals actively choose media channels or media content to satisfy their needs. In-depth interviews were conducted among 12 heavy us...

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Bibliographic Details
Main Authors: Alakklouk, Bader, Mokhtar, Aida
Format: Article
Language:English
Published: Faculty of Communication and Media Studies (FCMS), Universiti Teknologi MARA 2017
Subjects:
Online Access:http://irep.iium.edu.my/72851/1/bader%20and%20mokhtar%20%282017%29.pdf
http://irep.iium.edu.my/72851/
https://forumkomunikasi.uitm.edu.my/images/FK2017No12/FK2017-chapter-5.pdf
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