The buying behaviour from a consumer perspective on green product

This study aims to investigate the factors affecting consumers’ green product buying behaviour in Malaysia. Consumer consumption as the source of diverse socioeconomic effects is giving rise to a new paradigm shift in consumer behaviour towards green product purchases. Although some studies have exa...

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主要作者: Lim, Xiao Xuan
格式: Final Year Project / Dissertation / Thesis
出版: 2024
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在线阅读:http://eprints.utar.edu.my/6732/1/202310%2D13_Lim_Xiao_Xuan_Dr_Foo_Meow_Yee_LIM_XIAO_XUAN.pdf
http://eprints.utar.edu.my/6732/
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