The buying behaviour from a consumer perspective on green product
This study aims to investigate the factors affecting consumers’ green product buying behaviour in Malaysia. Consumer consumption as the source of diverse socioeconomic effects is giving rise to a new paradigm shift in consumer behaviour towards green product purchases. Although some studies have exa...
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主要作者: | Lim, Xiao Xuan |
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格式: | Final Year Project / Dissertation / Thesis |
出版: |
2024
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主题: | |
在线阅读: | http://eprints.utar.edu.my/6732/1/202310%2D13_Lim_Xiao_Xuan_Dr_Foo_Meow_Yee_LIM_XIAO_XUAN.pdf http://eprints.utar.edu.my/6732/ |
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