The relationship between online impulsive buying behaviour, materialism, and subjective wellbeing among Malaysian young adults
In this consumer-oriented era, the acquisition of materials is considered to be the new prosperity. Purchasing and acquisition of materials become the current norm that linked to one’s subjective wellbeing (SWB). Many especially young adults use the internet to make impulse purchases until they lost...
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| Main Authors: | , , |
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| Format: | Final Year Project / Dissertation / Thesis |
| Published: |
2022
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| Subjects: | |
| Online Access: | http://eprints.utar.edu.my/4580/1/FYP_PY_FKJ_2022.pdf http://eprints.utar.edu.my/4580/ |
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