The buying behaviour from a consumer perspective on green product
This study aims to investigate the factors affecting consumers’ green product buying behaviour in Malaysia. Consumer consumption as the source of diverse socioeconomic effects is giving rise to a new paradigm shift in consumer behaviour towards green product purchases. Although some studies have exa...
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| Format: | Final Year Project / Dissertation / Thesis |
| Published: |
2024
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| Online Access: | http://eprints.utar.edu.my/6732/1/202310%2D13_Lim_Xiao_Xuan_Dr_Foo_Meow_Yee_LIM_XIAO_XUAN.pdf http://eprints.utar.edu.my/6732/ |
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