An evaluation of service quality from visitors' perspectives: The case of Niah National Park in Sarawak

• Main Authors: Abas, Said, Ahmad, Shuib, Norazirah, Ayob, Fazlina, Yaakub
• Format: Article
• Language: English
• Published: Universiti Malaysia Sarawak 2013
• Subjects: HC Economic History and Conditions
• Online Access: http://ir.unimas.my/id/eprint/15962/1/Abas%20Said.pdf; http://ir.unimas.my/id/eprint/15962/; http://connection.ebscohost.com/c/articles/87560861/evaluation-service-quality-from-visitors-perspectives-case-niah-national-park-sarawak

This study assessed the quality of services in Niah National Park (NNP) located in Sarawak, a major ecotourism destination in Malaysia. The ECOSERV instrument developed by Khan in 2003 was modified to measure visitors' expectations and perceptions on services quality. Self-administered question...