K-pop idolization influence fans' purchase intention
As the music industry grows, South Korea is one of the nations that is actively promoting its music abroad. The success of K-pop can be seen when people have come to recognize K-pop culture as their own unique cultural identity especially youths are more easily influenced by K-pop. There is eviden...
Saved in:
| Main Author: | |
|---|---|
| Format: | Final Year Project / Dissertation / Thesis |
| Published: |
2024
|
| Subjects: | |
| Online Access: | http://eprints.utar.edu.my/6388/1/UJMZ3056_FYP_TAN_KAIWEN_Clean.pdf http://eprints.utar.edu.my/6388/ |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|