Ad-creativity, internal consumer response, and purchase intention: an evaluation upon Ardiles “Flash Mom” TV ad
This research aim to analyse the effects Ad-creativity, Internal Consumer Response, and Purchase Intention as an evaluation upon Ardiles’ “Flash Mom” TV ad. The research used 100 housewives as the sample respondents. The respondents were chosen when they were taking their children to go to some prim...
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| Main Authors: | , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2017
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| Subjects: | |
| Online Access: | http://repo.uum.edu.my/20929/1/shsconf_icome2017%201%206%20xxxv.pdf http://repo.uum.edu.my/20929/ http://doi.org/10.1051/shsconf/20173300043 |
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