Enhancing brand equity through sustainability marketing and ICT: a study on homestays in Malaysia

Tourism stands to be gravely undermined by the effects of unsustainable growth; the tourism industry is still struggling to fully incorporate sustainable development in its practices. Addressing the concerns on sustainable rural tourism development, this study examined the antecedent and consequent...

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書誌詳細
第一著者:	Janjua, Zain Ul Abedin
フォーマット:	Final Year Project / Dissertation / Thesis
出版事項:	2022
主題:	HB Economic Theory HE Transportation and Communications HG Finance T Technology (General)
オンライン･アクセス:	http://eprints.utar.edu.my/5090/1/DBA_2022_1705658.pdf http://eprints.utar.edu.my/5090/
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