Perceived Security, Privacy, and Trust concerns within Social Networking Sites: the Role of Information Sharing and Relationships Development in the Malaysian Higher Education Institutions’ Marketing
Nowadays, higher education is facing big challenges, which have made a lot of Higher Education Institutions (HEIs) interested in attracting more students. Social Networking Sites (SNSs) such as Facebook have experienced exponential growth in recent years. These SNSs offer attractive means of online...
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| Main Authors: | , , |
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| Format: | Conference or Workshop Item |
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2011
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| Online Access: | http://eprints.utp.edu.my/6840/1/Perceived_Security%2C_Privacy%2C_and_Trust_concerns_within_Social_Networking_Sites.doc http://iccsce.wordpress.com/ http://eprints.utp.edu.my/6840/ |
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