A CRM adoption model for Malaysian telecommunication and financial companies

Customer Relationship Management (CRM) plays an important role in managing organization functions and processes in order to create a long-term relationship among customers and stockholders. A study of its adoption is essential to understand the factors influencing management’s decision in adopting...

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Bibliographic Details
Main Authors: Chavoshi, Maryam, Sim, Alex Tze Hiang, Jee, Mei Hee
Format: Article
Language:English
Published: Information Service Systems Innovation (ISSI) Research Group, Universiti Teknologi Malaysia 2012
Subjects:
Online Access:http://eprints.utm.my/id/eprint/30389/2/Pub15_CRMModel_TelcoAndFinancial_amend.pdf
http://eprints.utm.my/id/eprint/30389/
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