Product Placement On Social Media The Influence Of Product Placement Towards Malaysian Consumer' Purchase Intention And Brand Perception
With the emerging of social media, product placement on social media was introduced which known as a new alternative marketing strategy. It was used to promote and sell the product or brand in the way of unobvious and strategically. However, the information was limited because it was a new scope...
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| Format: | Final Year Project Report |
| Language: | English |
| Published: |
Universiti Malaysia Sarawak, (UNIMAS)
2017
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| Online Access: | http://ir.unimas.my/id/eprint/37810/1/Jane%20ft.pdf http://ir.unimas.my/id/eprint/37810/ |
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