Managerial Perceptions towards The Role Of Public Relations: Public Relations Practices In The Malaysian Hotel Industry

• Main Authors: Chin, Xin Yi, Kho, Jiat Suan, Tey, Chorng Kuan, Wong, Suet May, Yew, Jiong Jun
• Format: Final Year Project / Dissertation / Thesis
• Published: 2017
• Subjects: AI Indexes; H Social Sciences (General)
• Online Access: http://eprints.utar.edu.my/2618/1/PR%2D2017%2D1302750.pdf; http://eprints.utar.edu.my/2618/

This research is conducted to study the managerial perceptions toward Public Relations in Malaysian hotel industry, and how it affects the roles and practices of Public Relations. We have used semi-structured interview to collect in-depth information on the managerial perception towards Public Relat...