The impact of perceived value, destination service quality and tourist satisfaction on destination loyalty among international tourists visiting Malaysia
The competitive situation and challenges within the tourism industry worldwide entailed a better understanding of destination loyalty’s determinants in achieving Malaysia’s aspiration to retain its international reputation as one of the most desirable tourist destinations in Asia. Literature prov...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
2019
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| Subjects: | |
| Online Access: | http://eprints.unisza.edu.my/6336/1/FH02-FPP-19-28314.pdf http://eprints.unisza.edu.my/6336/ |
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