The effects of motivation on international tourists’ destination loyalty: Satisfaction as the mediator

The purpose of this study was to examine the relationships among motivation, tourist's satisfaction and destination loyalty. Surveys were conducted among international tourists using a systematic sampling method. A total of 380 questionnaires answered completely and the data were analyzed using...

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Bibliographic Details
Main Authors: Mahadzirah, Mohamad, Mutia Sobihah, Abd Halim, Zainudin, Awang, Nur Izzati, Ab Ghani
Format: Article
Language:English
Published: 2017
Subjects:
Online Access:http://eprints.unisza.edu.my/5364/1/FH02-FESP-17-10608.pdf
http://eprints.unisza.edu.my/5364/
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