Hotel Restaurants’ Service Quality, Customer Satisfaction and Loyalty: A Test of Mediation

• المؤلفون الرئيسيون: Ahmad Puad, Mat Som, Ala`a Nimer, AbuKhalifeh
• التنسيق: مقال
• اللغة: English
• منشور في: 2016
• الموضوعات: GV Recreation Leisure; HB Economic Theory
• الوصول للمادة أونلاين: http://eprints.unisza.edu.my/5436/1/FH02-FSSG-16-07492.pdf; http://eprints.unisza.edu.my/5436/

Service loyalty, with its final effect on repurchasing by customers, appears to have received relatively little attention. This study starts by first delineating the concept of service loyalty and proceeds to distinguish between service quality and customer satisfaction. The sample consisted of 4...