Green image implication towards customer satisfaction and customer loyalty in the Malaysian hotel industry

Tourism is currently one of the largest sectors in the world and has contributed to world economic growth. Malaysia, in recent times, has become one of the most visited countries in Southeast Asia. An increase of tourist arrivals (from both domestic and international visitors) has caused an incre...

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Bibliographic Details
Main Authors: Yusnita, Yusof, Yahaya, Ibrahim, Zainudin, Awang
Format: Article
Language:English
Published: 2017
Subjects:
Online Access:http://eprints.unisza.edu.my/5412/1/FH02-FSSG-17-11148.pdf
http://eprints.unisza.edu.my/5412/
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