The Influence of corporate image on customer loyalty: The case of Coca-Cola drinks

In spite of the influence of corporate image on customer loyalty availability to many organizations, it is essential to note that the Coca-Cola company in the Gambia have not yet appreciated how to effectively and efficiently utilize the strategies in attempting to enhance the customer loyalty. Th...

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Main Authors: Zainudin, Awang, Hawa, Jallow
格式: Article
语言:English
出版: 2019
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在线阅读:http://eprints.unisza.edu.my/6456/1/FH02-FPP-19-29950.pdf
http://eprints.unisza.edu.my/6456/
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