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Satisfaction as a mediator to the relationships between destination image and loyalty

The study seeks to determine the mediating role of satisfaction on the relationship between image and loyalty. Tourist perception of Malaysia as a holiday destination is also ascertained. A conceptual model depicting the relationships among these constructs is proposed and empirically tested using...

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Main Authors: Mahadzirah, Mohamad, Nur Izzati, Ab Ghani, Ibrahim, Mamat
Format: Article
Language:English
Published: 2014
Subjects:
BF Psychology
Online Access:http://eprints.unisza.edu.my/5296/1/FH02-FIK-14-00768.jpg
http://eprints.unisza.edu.my/5296/
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id my-unisza-ir.5296
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spelling my-unisza-ir.52962022-09-13T05:32:33Z http://eprints.unisza.edu.my/5296/ Satisfaction as a mediator to the relationships between destination image and loyalty Mahadzirah, Mohamad Nur Izzati, Ab Ghani Ibrahim, Mamat BF Psychology The study seeks to determine the mediating role of satisfaction on the relationship between image and loyalty. Tourist perception of Malaysia as a holiday destination is also ascertained. A conceptual model depicting the relationships among these constructs is proposed and empirically tested using structural equation modelling on survey data collected from European international tourists visiting Malaysia. The findings reveal that image has both direct and indirect effects on loyalty and uncover the mediating role of satisfaction. Malaysia was perceived as offering natural scenic beauty which offers an adventurous holiday with the chance to see wildlife and go swimming on beautiful beaches. 2014 Article PeerReviewed image en http://eprints.unisza.edu.my/5296/1/FH02-FIK-14-00768.jpg Mahadzirah, Mohamad and Nur Izzati, Ab Ghani and Ibrahim, Mamat (2014) Satisfaction as a mediator to the relationships between destination image and loyalty. World Applied Sciences Journal, 30 (9). pp. 1113-1123. ISSN 18184952
institution Universiti Sultan Zainal Abidin
building UNISZA Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Sultan Zainal Abidin
content_source UNISZA Institutional Repository
url_provider https://eprints.unisza.edu.my/
language English
topic BF Psychology
spellingShingle BF Psychology
Mahadzirah, Mohamad
Nur Izzati, Ab Ghani
Ibrahim, Mamat
Satisfaction as a mediator to the relationships between destination image and loyalty
description The study seeks to determine the mediating role of satisfaction on the relationship between image and loyalty. Tourist perception of Malaysia as a holiday destination is also ascertained. A conceptual model depicting the relationships among these constructs is proposed and empirically tested using structural equation modelling on survey data collected from European international tourists visiting Malaysia. The findings reveal that image has both direct and indirect effects on loyalty and uncover the mediating role of satisfaction. Malaysia was perceived as offering natural scenic beauty which offers an adventurous holiday with the chance to see wildlife and go swimming on beautiful beaches.
format Article
author Mahadzirah, Mohamad
Nur Izzati, Ab Ghani
Ibrahim, Mamat
author_facet Mahadzirah, Mohamad
Nur Izzati, Ab Ghani
Ibrahim, Mamat
author_sort Mahadzirah, Mohamad
title Satisfaction as a mediator to the relationships between destination image and loyalty
title_short Satisfaction as a mediator to the relationships between destination image and loyalty
title_full Satisfaction as a mediator to the relationships between destination image and loyalty
title_fullStr Satisfaction as a mediator to the relationships between destination image and loyalty
title_full_unstemmed Satisfaction as a mediator to the relationships between destination image and loyalty
title_sort satisfaction as a mediator to the relationships between destination image and loyalty
publishDate 2014
url http://eprints.unisza.edu.my/5296/1/FH02-FIK-14-00768.jpg
http://eprints.unisza.edu.my/5296/
_version_ 1744358522118733824
score 13.15806

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