Market Orientation and Organizational Performance from the Resource Advantage Theory of Competition Perspective

• 主要な著者: Norizan, Remli, Wan Norhayate, Wan Daud, Fakhrul Anwar, Zainol
• フォーマット: Conference or Workshop Item
• 言語: English
• 出版事項: 2013
• 主題: HB Economic Theory; HJ Public Finance
• オンライン･アクセス: http://eprints.unisza.edu.my/171/1/FH03-FPP-20-39036.pdf; http://eprints.unisza.edu.my/171/

The purpose of this paper is to consider how resource-advantage theory of competition can be used to explain the role of market orientation and innovation in achieving superior performance within the organization. A number of authors have explored the applicability of this theory. This paper is bas...