Market Orientation and Organizational Performance from the Resource Advantage Theory of Competition Perspective
The purpose of this paper is to consider how resource-advantage theory of competition can be used to explain the role of market orientation and innovation in achieving superior performance within the organization. A number of authors have explored the applicability of this theory. This paper is bas...
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| Main Authors: | , , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2013
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| Subjects: | |
| Online Access: | http://eprints.unisza.edu.my/171/1/FH03-FPP-20-39036.pdf http://eprints.unisza.edu.my/171/ |
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