Market Orientation and Organizational Performance from the Resource Advantage Theory of Competition Perspective
The purpose of this paper is to consider how resource-advantage theory of competition can be used to explain the role of market orientation and innovation in achieving superior performance within the organization. A number of authors have explored the applicability of this theory. This paper is bas...
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2013
|
| Subjects: | |
| Online Access: | http://eprints.unisza.edu.my/171/1/FH03-FPP-20-39036.pdf http://eprints.unisza.edu.my/171/ |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| id |
my-unisza-ir.171 |
|---|---|
| record_format |
eprints |
| spelling |
my-unisza-ir.1712020-10-19T04:44:19Z http://eprints.unisza.edu.my/171/ Market Orientation and Organizational Performance from the Resource Advantage Theory of Competition Perspective Norizan, Remli Wan Norhayate, Wan Daud Fakhrul Anwar, Zainol HB Economic Theory HJ Public Finance The purpose of this paper is to consider how resource-advantage theory of competition can be used to explain the role of market orientation and innovation in achieving superior performance within the organization. A number of authors have explored the applicability of this theory. This paper is based on the research conducted among the Composite Takaful Operators in Malaysia. The research framework was analyzed from the perspective of resource- advantage theory of competition. 2013 Conference or Workshop Item NonPeerReviewed text en http://eprints.unisza.edu.my/171/1/FH03-FPP-20-39036.pdf Norizan, Remli and Wan Norhayate, Wan Daud and Fakhrul Anwar, Zainol (2013) Market Orientation and Organizational Performance from the Resource Advantage Theory of Competition Perspective. In: 1st Insurance & Takaful International Symposium, 08 October - 30 November 2013, Puri Pujangga, UKM. |
| institution |
Universiti Sultan Zainal Abidin |
| building |
UNISZA Library |
| collection |
Institutional Repository |
| continent |
Asia |
| country |
Malaysia |
| content_provider |
Universiti Sultan Zainal Abidin |
| content_source |
UNISZA Institutional Repository |
| url_provider |
https://eprints.unisza.edu.my/ |
| language |
English |
| topic |
HB Economic Theory HJ Public Finance |
| spellingShingle |
HB Economic Theory HJ Public Finance Norizan, Remli Wan Norhayate, Wan Daud Fakhrul Anwar, Zainol Market Orientation and Organizational Performance from the Resource Advantage Theory of Competition Perspective |
| description |
The purpose of this paper is to consider how resource-advantage theory of competition can be used to explain the role of market orientation and innovation in achieving superior performance within the organization. A number of authors have explored the applicability of this theory. This paper is based on the research conducted among the Composite Takaful Operators in Malaysia. The research framework was analyzed from the perspective of resource- advantage theory of competition. |
| format |
Conference or Workshop Item |
| author |
Norizan, Remli Wan Norhayate, Wan Daud Fakhrul Anwar, Zainol |
| author_facet |
Norizan, Remli Wan Norhayate, Wan Daud Fakhrul Anwar, Zainol |
| author_sort |
Norizan, Remli |
| title |
Market Orientation and Organizational Performance from the Resource Advantage Theory of Competition Perspective |
| title_short |
Market Orientation and Organizational Performance from the Resource Advantage Theory of Competition Perspective |
| title_full |
Market Orientation and Organizational Performance from the Resource Advantage Theory of Competition Perspective |
| title_fullStr |
Market Orientation and Organizational Performance from the Resource Advantage Theory of Competition Perspective |
| title_full_unstemmed |
Market Orientation and Organizational Performance from the Resource Advantage Theory of Competition Perspective |
| title_sort |
market orientation and organizational performance from the resource advantage theory of competition perspective |
| publishDate |
2013 |
| url |
http://eprints.unisza.edu.my/171/1/FH03-FPP-20-39036.pdf http://eprints.unisza.edu.my/171/ |
| _version_ |
1681493197989085184 |
| score |
13.149126 |