Exploring the mediating effect of brand relationship quality in the service brand equity and brand resonance linkage

This study attempts to explore the mediating role of brand relationship quality in predicting the effects of service brand equity towards brand resonance in Malaysia's mobile communication service. The reliability test on all these constructs produce satisfactory reliability coefficients. Corre...

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书目详细资料
Main Authors:	Sharizal Hashim,, Norjaya Mohd Yasin,
格式:	Article
语言:	English
出版:	Penerbit Universiti Kebangsaan Malaysia 2012
在线阅读:	http://journalarticle.ukm.my/6385/1/Fast_color_scan_to_a_PDF_file_11.DOC http://journalarticle.ukm.my/6385/ http://pkukmweb.ukm.my/penerbit/jurus.htm
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