Customer-Brand Relationship What the Universities Should Know

• Main Authors: Sharizal, Hashim, Norjaya, Mohd Yasin
• Format: Book
• Language: English; English; English; English; English; English; English; English; English; English; English; English
• Published: Penerbit Universiti Kebangsaan Malaysia 2019
• Subjects: H Social Sciences (General); HF Commerce
• Online Access: http://ir.unimas.my/id/eprint/29090/1/dr%20shah.pdf; http://ir.unimas.my/id/eprint/29090/2/dr%20shah-10.pdf; http://ir.unimas.my/id/eprint/29090/3/dr%20shah-14.pdf; http://ir.unimas.my/id/eprint/29090/4/dr%20shah-15.pdf; http://ir.unimas.my/id/eprint/29090/5/dr%20shah-book-chapter01.pdf; http://ir.unimas.my/id/eprint/29090/6/dr%20shah-Content.pdf; http://ir.unimas.my/id/eprint/29090/7/dr%20shah-Customer-Brand%20Relationship.pdf; http://ir.unimas.my/id/eprint/29090/8/dr%20shah-List%20of%20table%20%26%20Figures.pdf; http://ir.unimas.my/id/eprint/29090/9/dr%20shah-Preface.pdf; http://ir.unimas.my/id/eprint/29090/10/dr%20shah-what%20the%20universities%20should%20know.pdf; http://ir.unimas.my/id/eprint/29090/11/dr%20shah-First%20Printing.pdf; http://ir.unimas.my/id/eprint/29090/12/dr%20shah-Preface%5B1%5D.pdf; http://ir.unimas.my/id/eprint/29090/; http://ukmpress.ukm.my

The understanding of how customers establish their relationship with brands has attracted much attention over the years and has become a topic of interest in social and economic discussions. The concept of Customer Brand Relationship has been considered an important concept due to its intangibility...