Determinants of customer satisfaction in takaful (Islamic Insurance) services in Malaysia

This study investigates the pertinent components of satisfaction variables that could help the Takaful Insurance to identify and prioritise ways to gain customers. The study employed a quantitative research approach by conducting surveys through questionnaires to respondents from two universitie...

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Bibliographic Details
Main Authors: Zaida Farhana Mohd Shaladdin,, Mohd Zulkifli Mokhtar,, Nur Haiza Muhammad Zawawi,
Format: Article
Language:English
Published: Penerbit Universiti Kebangsaan Malaysia 2018
Online Access:http://journalarticle.ukm.my/20493/1/30085-102242-1-PB.pdf
http://journalarticle.ukm.my/20493/
https://ejournal.ukm.my/pengurusan/issue/view/1154
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