Enhancing customer perception and satisfaction: factors influencing customer service quality towards takaful insurance at Etiqa Takaful Berhad Temerloh / Farah Adibah Abdul Razak

• Main Author: Abdul Razak, Farah Adibah
• Format: Student Project
• Language: English
• Published: Faculty of Business and Management 2010
• Subjects: H Social Sciences (General); Malaysia; Insurance; Insurance business. Insurance management
• Online Access: http://ir.uitm.edu.my/id/eprint/23664/1/PPb_FARAH%20ADIBAH%20ABDUL%20RAZAK%20BM%20T%2010_5.pdf; http://ir.uitm.edu.my/id/eprint/23664/

This study is prepared in order to finish my study in Bachelor of Business Administration (Hons) Marketing. I choose to study about “Enhancing Customer Perception and Satisfaction: Factors Influence Customer Service Quality towards Takaful Insurance at Etiqa Takaful Berhad Temerloh Branch”. This pro...